4 Principles of Marketing Strategy | Brian Tracy
Digital Marketing Basics – Basic marketing techniques to grow your business | Modern Marketing Ep 7
marketing 101, understanding marketing basics, and fundamentals
Fundamentals of Marketing Basics (Part 1)
1. What is Marketing – Marketing Lecture by Prof. Vijay Prakash Anand
Marketing Basics by IIM Rohtak
Steve Jobs' amazing marketing strategy – MUST WATCH
Marketing Fundamentals
Marketing Plan Sample – 5 Simple Steps to Market Any Business
Introduction to Marketing
Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps; in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
